Serenity Experience was founded by Francis Baritango Lucas (aka Captain Tango) in December 2018, in cooperation with his friend Michael Wirsching from Germany. He met Michael in 2017, when he was participating in a voluntary program for children. Before developing the idea of creating his own business, Tango has already been active in the field of tour operation for many years. While Tango and Michael were discussing the nature of their project, they realised the potential of this beautiful island, but above all they also saw the urgency to do something against some of the current developments in tourism, which too often ignore the needs of nature and society.
As a result, we modelled the concept of Serenity Experience after the principles of sustainable tourism, also called 'ecotourism', or 'responsible tourism'. Sustainable tourism is defined as the preservation of the cultural integrity and biodiversity of the travel destinations. According to the World Tourism Organization, sustainable tourism should also "maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them."
In other words, we asked ourselves how to reduce social and environmental impacts and integrated those ideas into our business concept. Some of our first measures include the elimination of almost all use of plastic, regular cleaning of the beach, the support of local economy, as well as the cooperation with social and environmental projects. Needless to say, all of this has to go hand in hand with great tours and an excellent customer service which we strive to achieve.
What does Zanzibar make so special? Well, for us Zanzibar is truly unique, it's an almost unspoiled paradise with an oriental touch, exotic spices, with dream beaches and of course the world-famous city of Stone Town, which is the starting point of most of our tours. Those people who appreciate a cultural life of their own and authenticity with a pinch of adventure, those will love Zanzibar. But Zanzibar is also family-friendly, traditional yet easy-going and very romantic. Whether you come as an adventurer, as a family, as a group of friends or as honeymooners - you will certainly fall in love with this place.
We have the ambition to give you an impression of the beauty of Zanzibar in all its colours. We would like you to feel relaxed, so you can enjoy your trip without worrying about anything. That means that tours are also more intimate than some others. We don't want you to feel uncomfortable in an overcrowded boat, so we limited the number of visitors per tour. Our crew members are friendly, positive and open-minded people, who are always willing to have a chat with you about the life and customs of Zanzibarian people. We pay respect to punctuality, cleanliness, quality of the food and time-management, for you to have a smooth day which you will certainly enjoy.